Even if its not an explicit item in your marketing budget. Brands tend to think of earned media as free. But in reality. There is a cost associated with it. Think for a moment about the endorsement that a celebrity can generate. As in the case of the collaboration between […]
B2B Contact Leads
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Which can also reduce the possibility of having a high level of unsold inventory. Limit the number of lost samples given the frequency with which samples are shipped. Both internally and externally. It can be easy to lose track of where they end up. A common scenario that teams face […]
And its not just a single product that suffers the effects losing a piece. A pair of shoes for example. Affects the production times of each item associated with that total look. Every day we spend searching for just one sample represents up to €1000 in lost sales because the […]
Seek new creative ways to share its narrative with the modern. Digital consumer. Conveying a strong. Powerful message is becoming increasingly important in a crowded market like the luxury one. Having something relevant to say is the first challenge for brands today. Otherwise. Digital consumerfacing communication becomes just another source […]
Another brand that is focusing heavily on audiences in asia is gucci. With one billion monthly active social media users in china. The opportunities are endless. The company uses platforms such as wechat and weibo. As well as creating superprofiled campaigns for the audience that represents more than a third […]
