Seek new creative ways to share its narrative with the modern. Digital consumer. Conveying a strong. Powerful message is becoming increasingly important in a crowded market like the luxury one. Having something relevant to say is the first challenge for brands today. Otherwise. Digital consumerfacing communication becomes just another source of spam and annoyance . Says luca solca. Managing director. Luxury goods. At sanford c. Bernstein switzerland. Digital must not dilute the brand message but. Rather. Amplify it. Want to know if your brand compares to these examples? Samples play a critical role in building hype and generating demand for new products.
Visibility Into Pr Results and Mia Coverage
Furthermore. The brand created a series of mini videos in which the influencers shared their opinions on the show.Then reposted via instagram stories to recreate that experience for users. Added to all this. Is the partnership with chiara ferragni for the creation of her wedding dress. Which was also filmed and shared on their social channels (and those of the influencer). Obtaining $5.2m miv for dior alone . Adopting a single strategy for different categories. As done by dior. Seems to be a fundamental b2b leads choice as historic brands try to give new impetus to their image and their offer. Facing a real digital transformation. Its important to respect the companys heritage and. At the same time.
According to a Recent Report From Kantar Mia
Exaggerated and spectacular pieces allow the brand to clearly distinguish itself from its competitors. Remaining an exclusive product that is flaunted on many instagram feeds. Dior dior is another brand that has shown an evolution in its digital strategy. Influencer campaigns are at the heart of their new strategic approach and the house works with some of the worlds most popular bloggers to promote the launches of collections. Accessories and beauty products. For one of the Phone Lead cruise fashion shows. Held in calabasas. Dior brought in – and dressed – some famous influencers including chiara ferragni . Aimee song and negin mirsalehi .