And its not just a single product that suffers the effects losing a piece. A pair of shoes for example. Affects the production times of each item associated with that total look. Every day we spend searching for just one sample represents up to €1000 in lost sales because the […]
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Seek new creative ways to share its narrative with the modern. Digital consumer. Conveying a strong. Powerful message is becoming increasingly important in a crowded market like the luxury one. Having something relevant to say is the first challenge for brands today. Otherwise. Digital consumerfacing communication becomes just another source […]
Another brand that is focusing heavily on audiences in asia is gucci. With one billion monthly active social media users in china. The opportunities are endless. The company uses platforms such as wechat and weibo. As well as creating superprofiled campaigns for the audience that represents more than a third […]
