Visits to your website and make 10 sales, conversion optimization will work to increase these 10 sales with the same volume of visits. To achieve this, the methodology will be applied to review the structure of your online channel, carrying out tests with key points of the contact point structure: title; description; benefits; calls to action; customer testimonials; images; among others. 3.3. When to invest: If your company already invests in acquiring traffic, whether via sponsored links, SEO, email marketing or offline media, it is likely that your website or landing page already has a good volume of visits. However, if there is no measurement of conversions or improvement of interfaces, what is happening, in practice, is that you are filling a leaky bucket.
The channel is bad and does not convince the user
This is because the majority of your audience accesses the website and does not convert, because there was no optimization . The channel is bad and does not convince the user to leave their information or take an action. So, as soon as an organization starts to have a volume of visits, CRO needs to be considered. Whether in the context of landing pages or on your website. 3.4. How to measure the result: As CRO is a very specific discipline, its primary indicator is in fact the conversion rate. The important thing is to align this indicator clearly , so that measurement deviations do not occur. What must be done in this regard is to define some points: What is the expected conversion? Fill out form, call, buy, click? How will this be measured? Spreadsheet, Google Analytics, another tool? Is there new database enough sampling for optimization? There is no point in wanting to carry out tests with 10 visits to your website per month; What is the measurement period.
What is it Sponsored links represent the most
Monthly, weekly, quarterly? Keep these questions in mind to generate good results by optimizing your channel’s conversions. 4. Sponsored links Sponsored links 4.1. What is it: Sponsored links represent the most popular and possibly simplest way to promote your company on the internet. The main exponents of this type of action today are: Google Ads; Facebook Ads; Instagram Ads; LinkedIn Ads. In principle, advertisements on these channels follow the same logic as advertising on traditional channels, such as magazines, television, radio, billboards, etc. This logic is the purchase of authority . In other words, the public trusts the channel and not your company. And the channel is the one with the audience, not you. And, of course, as the media channel knows this power with the Phone Lead public, it sells this to your company. The big difference, however, between the possibilities of traditional media and those of online media are the indicators.