The market offers Google galaxy appears to be the one capable of providing the most complete answers given the prominance in the search engine field. The most immiate answer is. therefore. Google Analytics 4 (GA4 ) . counting on the fact that it has already been fully available to everyone since October 2020 (therefore it does not constitute an experimental novelty in terms of functionality – .) as well as being free. In these months. in which there is a parallel between
Universal Analytics and GA4. there is plenty of time to try
The market offers This latest platform and acquire some important skills. However. the transition africa email list between the two platforms is not a trivial aspect. The reason? It consists in the fact that measurement with GA4 is bas on a system. as anticipat. profoundly different from Universal. with many aspects to be learn from scratch. Essential features of GA4 google analytics 4
GA4 brings with it a new vision of tracking. moving from
The market offers Data collection bas on sessions and different types of user interaction. to tracking focus on events and connect parameters. The system collects these events automatically without generating specific codes and. for this reason. in addition to other aspects. it is not possible to migrate data from Universal Analytics to GA4. For companies Phone Lead there is also the problem link to the new Conversion Modeling. Let’s talk about cases in which a record conversion cannot be specifically attribut to any acquisition channel. This is because in GA4 there are new metrics. metrics present in Universal Analytics are missing (such as the bounce rate) in addition to the fact that some remaining metrics work and measure differently compar to the pre-existing platform.