The definitive copywriting guide to sell more online. How to sell on the Internet with copywriting. This is an essential guide for your business and I am delighted that Miguel has given me the opportunity to help you from his great blog. (Thank you). But first a declaration of intentions, I want to be totally sincere. I’m going to tell you a secret that is going to ruin my job prospects and those of my fellow copywriters (guys, forgive me for my attack of sincerity): Copywriting doesn’t sell. To be more exact, it is not the miracle remedy that will make you sell non-stop.
Identify your ideal client to sell to
It may be because of the anxiety of selling but many times we are tempted to look at our navel and believe that we are the email leads most important thing in our business. And we give each potential buyer a Fidel Castro speech about the infinite virtues of our services. When I traveled to Vietnam on my honeymoon the saleswomen (most of them were women) were that insistent, they would chase you. And we fled in search of tranquility. When we gave them the slip we breathed a sigh of relief.
How to make a value proposition
You know your client as your best friend and you have already detected their needs. Now you have to transmit your contribution. Does your potential buyer know that you are the solution. It’s your turn to communicate your value proposition. What is the value proposition. It is the design and planning of your project. The value proposition is the concrete answer to your client’s essential questions. What do you do. Who do you do it for? and why should I count on you. When Phone Lead the potential buyer contacts you, they are in the search phase and are examining you. They need to verify that you offer the solution to their problems. These are your essential questions.