Ways to use SMS Marketing to your advantage in 2022 Ways to use SMS Marketing to your advantage in 2021 If you’re planning to leverage SMS marketing in 2022. here are some top ways to use it along with examples of companies that are doing it well: Promote a new sale One of the most common ways for brands to use SMS marketing is to promote an upcoming or ongoing sale and entice people to click through to their website to make a purchase. Open rates for text are around 98%. versus about 20% for emails.
Williams Sonoma leverages the power
which means you’ll have a much higher chance of getting your sale country email list in front of your customers with text messages. Williams Sonoma leverages the power of weekly text to share its latest sales with customers. A text from December read: ” New items add. WINTER CLEARANCE. save up to 75%! Buy now .” Simple but effective. Give customers a discount code Another way to get customers to shop is to share exclusive discount codes with those who have opt in to text messages from you. BuyBuyBaby regularly shares discount codes with subscribers.
Mix in other benefits for your customers
Both for specific Phone Lead products and for site-wide savings. A recent text from the company includ a coupon along with a quick reminder for customers to use curbside pickup for convenience. Send reminders SMS marketing shouldn’t focus solely on sales. Instead. mix in other benefits for your customers. like giving them reminders about their billing. appointment or booking. For example. Delta offers a useful service to those who fly with its airlines by signing up for its Delta Messenger program. which sends text notifications when a flight is delay.