along with the concept of inbound marketing

Therefore, although the content produc by the company can be promot to gain visibility in other ways (via email or social networks, for example), our understanding is that the main purpose of content marketing is to generate visibility on Google and bring organic visits to company websites. 6.2. What is the objective: In more general terms, the main objective of investing in content is to engage with the user. After all, the purpose of these texts, images and videos is to start a relationship with the public. However, within the context of SEO , we understand that content production has the same focus as organic positioning routines , that is, it must generate indexing on Google and organic visits. Our recommendation is that content marketing should not be consider separately from other SEO routines, which would be website optimization and gaining backlinks.

Investment in content can be interpret in other

 When to invest: Investment in content can be interpret in other ways, considering formats such as videos, infographics, audios, among others. If we go into this, the content itself could bring different results and also have different focuses, including branding, commercial support, etc. However, we understand that, in the context of digital marketing, the intention of producing material to place on your website is to bring visitors to that channel, and transform them into business opportunities. Therefore, we do not see investment in content dissociat from the SEO discipline. So, if the company wants to have positions on Google, organic visits and organic opportunities, it nes to invest in content marketing. But this  special data nes to be done in a broader approach, where content production is a pillar of SEO , and not just the creation of materials without considering improving the site and gaining external links.

But this nes to be done in a broader

How to measure the result: Following the reasoning we explain, measuring investment in texts, images and videos would not deviate from the same SEO indicators. However, it is possible to consider micro indicators, in order to potentially optimize content over time to generate more organic hits and more performance: impressions of content in searches; content position in searches; click rate; content conversions; bounce rate; time on page. Leaving the micro, we return to the broader numbers, which would be organic traffic and organic Phone Lead leads. 7. Social networks Social mia 7.1. What is it: Social networks are extremely popular and ne little explanation. Channels such as Facebook, Instagram.

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