So that ads can reach more and more people all the time and get better results. Getting visibility with advertising can also be faster than search engine optimization . Especially if it’s relatively new pages. However. It is always worth investing in search engine optimization. Getting start with google ads advertising how should you start with google ads advertising? Search engine advertising professionals heidi hentula and arttu raittila give tips for starting advertising. Heidi hentula has 10 years of experience in marketing. Including about 7 years in digital marketing. Heidi has work both as an expert and as the leader and developer of finland’s largest search team. In may 2019. consulting company junko . Through his company. He consults and trains companies in the field of digital marketing.
Heidi found her own digital
Arttu raittila is a partner of hopkins africa email list oy and an optimizer of the purchase path. Arttu has been doing google ads advertising since 2008. When the margin of the first advertis product was 3 euros including taxes. Heidi hentula and arttu raittila before setting up a google ads account heidi: “Familiarize yourself and ucate yourself on the topic before you start advertising – the effectiveness of advertising is already affect in the account creation phase. You can find good training material on google and the certificates can be good for learning. Think about . Do you want to increase the sales of your online store? Get new leads? Or do you want to direct visitors to read a blog.
What you want to achieve with advertising
For example? Once the goal has been Phone Lead thought through. It is easy to choose the right goals and metrics for the campaign.” before creating ads heidi: “Remember to make sure that the google analytics account is link to the google ads account and that the conversion points creat in google analytics have also been import into the google ads account separately. Without this you will not be able to monitor the productivity of your advertising. Do your homework properly. I.E. First find out with google’s keyword tool (keyword tool). Which search terms and how many searches are made with terms relat to your industry.” arttu: “Regarding the keywords us in the targeting. You can define the accuracy level with which the searches must match the enter keywords. The options are broad. Expression and exact match. As well as modifi broad match.